Spring '25: Cider x Lexi Jayde

Spring is (finally) in the air, and we’re bringing the glamour of the 60s back with a modern twist. This season, we’re teaming up with international pop star Lexi Jayde to infuse classic 60s style with contemporary flair. Picture sunlit afternoons in Palm Springs, dreamy melodies streaming through your AirPods, and a wardrobe that effortlessly bridges the past and present—just like Lexi's sound.🎶

60s Glam Meets Spring 🌸

The 60s continue to inspire fashion with their rebellious spirit and timeless elegance. This spring, we're reimagining this iconic era with playful yet sophisticated designs. Featuring classic elements like bold polka dots, mod-inspired silhouettes, and sporty-chic cuts, our Spring '25 collection blends 60s glam with vibrant spring tones, bringing fresh and nostalgic looks to your spring wardrobe.✨

Meet Lexi Jayde 💖

We’re beyond excited to collaborate with singer-songwriter and Gen Z style icon Lexi Jayde to bring this campaign to life. She perfectly matches our vision — nostalgic, modern, and unapologetically herself.

“I'm so happy to partner with Cider...
The 60s-inspired aesthetic resonates deeply with my personal style and the musical influences that shape my sound.”

🍸 A Night to Remember: The Lexi Jayde x Cider Spring Dinner

To celebrate this dreamy collab, we hosted an exclusive Spring Dinner at The Hideaway in LA — and yes, it was just as magical as it sounds. Lexi invited 13 of her closest tastemaker friends for a night that was equal parts cozy, stylish, and unforgettable.

✨ Dinner Highlights:

Ambiance on Point: The Hideaway’s moody, elegant setting matched the campaign’s vibe perfectly — complete with pink & sage branded menus, florals, and black accent bows.

13 Style Icons, One Table: Every guest showed up in head-to-toe Spring ’25 pieces, making the collection look instantly wearable, editorial, and totally shoppable.

Built-in Photo Moments: We designed content-friendly corners throughout the venue so guests could snap naturally elevated photos — no ring light needed.

A Sweet Surprise That Lit Up Socials 🎂: Lexi rolled out a custom Lexi Jayde x Cider cake — complete with sparklers — and the entire room burst into a playful chorus of “Happy CIDER to you!” It was fun, unexpected, and viral-worthy.

Gifting, Styled Live: Everyone left with a Cider gift bag full of Spring accessories — many styled them IRL on the spot, sparking organic posts and instant inspo.

🌟 Ready to Bring the 60s Back?
This isn’t just a spring collection — it’s a whole mood, a main character arc, and an invite to express yourself. Whether you’re brunching, traveling, vibing, or creating, Spring ’25 is made to move with you.

🛍 Shop the full collection now → Click here