Cider's Pop-Up Frenzy in Seoul!

Cider went offline from April 25th to May 1st to connect with our Seoul #cidergang at Hyundai! We showcased our core mood collections - Feeling K-PopCoolElegant, and Cute - and were thrilled to see how seamlessly you incorporated them into your personal style.

From incorporating street style into your daily look, to creating feminine ambience by combining elegant workwear and lace, to embodying the sweet warmth of cottage core, each zone of our pop-up was filled with Cider’s most popular items and newest pieces. 

Our journey into the Korean market has been met with genuine adoration from K-pop celebrities, and it was a dream come true when we spotted Jennie, Lisa, Wonyoung, NewJeans, Aespa all wearing our pieces (!!!). It's clear that they have impeccable taste ;) 

And now, we're so excited to further connect with the Korean cidergang. Visitors were encouraged to try on their favorite pieces and immerse themselves in the world of Cider on a totally new level. We love showing you our world, and especially love seeing how you make Cider your own!

Thank you, Seoul, for your overwhelming support! Stay tuned for even more surprises at our second pop-up, currently taking place at LOTTE World Mall from May 10th to August 8th.

We can't wait to welcome you (back)!