Summer '25: Feeling Sun-Kissed

This season, we follow three stylish friends on a carefree summer escape—one that’s not about jet-setting across the globe, but about slipping effortlessly between moods, aesthetics, and moments. The Summer '25 campaign invites you to dress for the version of you that feels most alive in the sunshine. From lounging seaside to skipping down cobblestone lanes, the summer story unfolds.

Chapter 1: Beach Story
The day begins where it always should be in the summer: at the beach. Set against a backdrop of wide-striped deckchairs and gently swaying palms, this chapter captures the rhythm of the ocean and the freedom of bare feet in warm sand.

Color is key here—bold and vibrant tones dominate the scene. Butter yellow, orange sorbet, hot red, and breezy blue mirror the palette of popsicles and sun-drenched skies. Ocean motifs like seashell prints, playful surfing patterns, and beaded accessories bring a wink of whimsy to every look.

Chapter 2: Europe Escape
Shifting gears and stepping into the city selves, this chapter captures that romantic pretend-we-live-here energy of a European getaway—where you café-hop between outfit changes and stop for gelato just because style gets softer but no less statement-making.

The color story remains vibrant. Playful stripes and lightweight layering are your best friend—versatile enough for wandering alleyways or snagging terrace seats at golden hour.

Smiles primed for a sun-kissed glow? SPF 500+ locked and loaded? Then press play on your best summer yet.

Summer '25 is about letting your clothes reflect your energy and building your own sun-drenched story.

Shop the Summer '25 Collection now!