Fall 2024: Western Dreaming Starring Allison Ponthier

The Wild West: where the spirit of freedom and passion collide, and where fashion finds its most compelling muse. This fall, we’re bringing the essence of the frontier to life with "Western Dreaming" starring Allison Ponthier. Imagine the allure of dusty trails, warm sunset hues, and the whisper of a soft breeze across the plains. Our Fall 2024 campaign is your ticket to a season of rugged romance.

To bring this vision to life, we’ve collaborated with folk singer-songwriter Allison Ponthier. Her Texas roots and vintage-inspired style make her the perfect muse for our collection. "As a Texas girl, western influence in my style and music makes me who I am," says Ponthier, a sentiment that resonates deeply with the spirit of our campaign. Nylon concurs, highlighting her as the ideal star to showcase our rodeo-ready vests, silk maxi skirts, and patterned wrap tops.

The Western Dreaming collection is a tribute to juxtaposition, offering pieces that resonate with both the rugged landscape and the softer, romantic interludes of Western life.

Whispers of Dawn

It's quiet at first, the rhythm of the ranch. Then the sound of crunching grass and grazing horses rises with dawn: the song of another windswept day. In this serene moment, our lightweight knits, lace, and chiffon pieces shine.

Edge of Town

Sun gives way to stars. A cool air accompanies the night, foretelling something wild about this side of town. What happens after dusk? Take a guess in denim, leather, and wild prints.

Dreaming a Western dream? Shop the Fall 2024 Collection now and experience romance on the wild frontier.